One sure fire way to see if your startup idea stands a chance

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  • A loosely researched market gap
  • An innovative idea
  • No dominant competition in that space

What is market research?

  • Industry specialists.
  • Surveys.
  • Interviews.

Why is market research important?

  1. Problem identification.

A fighting chance

  • A clearly defined problem or need (which confirms the market gap)
  • Data on possible solution(s) (which is where their innovative idea comes in)
  • A starting point for considering the total addressable market (which allows a truer reflection on the competition)




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Ross Nicol

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